Simple Energy launches India's first rare-earth-free motors

Simple Energy has begun commercially manufacturing the country's first rare-earth-free motors at its Hosur, Tamil Nadu facility. This move reinforces the 'Built in India, for the World' strategy and opens the door to more sustainable, geopolitically neutral supply chains. The new line preserves performance and torque without heavy rare-earth magnets. The in-house, patented technology substitutes magnets with optimized compounds and is driven by proprietary algorithms that manage heat and torque in real time. Production is already underway. The shift responds to disruptions and material dependencies that underscore the need for local manufacturing. In 2025, China restricted rare-earth mineral exports, intensifying the push toward localization. Simple Energy says it systematically tested alternative compounds to match the performance of heavy rare-earth systems, aided by algorithms that control heat, magnetic field, and torque delivery.