AEM Secures New Deals for Rare-Earth-Free EV Motors

Advanced Electric Machines (AEM), a UK-based innovator spun out of Newcastle University in 2017, is pushing the boundaries of electric vehicle technology with its rare-earth-free motors. The company recently announced two significant development agreements: a seven-figure contract with a global Tier 1 automotive supplier and a separate partnership with a leading Asian car manufacturer. These deals target passenger cars and focus on integrating AEM's cutting-edge designs, including the Super Speed Reluctance Drive (SSRD), into production vehicles by the end of the decade.

At the heart of AEM's approach is the elimination of permanent magnets, which traditionally rely on rare earth elements such as neodymium and dysprosium. These materials are essential for the high-performance permanent magnet synchronous motors dominating today's EV market, providing the magnetic strength needed for efficient power delivery and compact designs. However, their supply is heavily concentrated in China, exposing automakers to geopolitical risks, price volatility, and export restrictions. AEM's reluctance-based motors use abundant alternatives like steel and aluminum, sidestepping these vulnerabilities while promising recyclability and sustainability.

The new Asian OEM partnership explores replacing copper windings with compressed aluminum, addressing another supply chain choke point since copper refining is also regionally dominated. AEM's CEO James Widmer emphasized that this technology enhances performance and reduces dependence on concentrated global processing. With millions of kilometers of real-world testing already logged, AEM reports queues of manufacturers eager to adopt the solution, positioning it as a timely hedge against ongoing rare earth shortages.

Despite financial hurdles—including a revenue dip and losses from a customer's collapse—AEM's partnerships signal growing industry momentum toward diversification. As EV adoption accelerates, these magnet-free innovations could reshape motor production, bolstering supply chain resilience for electrification without compromising on power or efficiency. The focus on passenger cars underscores their potential to scale quickly in high-volume segments.